|1||attract||v.||/əˈtrækt/||to draw by appeal||a. The display attracted a number of people at the convention. |
b. The new advertising attracts the wrong kind of customer into the store.
|2||compare||v.||/kəmˈpɛər/||to examine similarities and differences||a. Once the customer compared the two products, her choice was easy. |
b. The price for this brand is high compared to the other brands on the market.
|3||compete||v.||/kəmˈpit/||to strive against a rival||a. With only one store in the area, it is difficult for Hector’s business to compete with large chains.|
b. We competed against three other agencies to get this contract.
|4||consume||v.||/kənˈsum/||to absorb; to use up||a. The business plans consumed all of Fritz’s attention this fall.|
b. Chen consumes more than his share of computer time.
|5||convince||v.||/kənˈvɪns/||to bring to believe by argument; to persuade||a. The salesman convinced his customer to buy his entire inventory of pens.|
b. Before a business can convince customers that it provides a quality product, it must convince its marketing staff.
|6||current||adj.||/ˈkɜr ənt/||happening or existing at the present time; adv., to be on top of things||a. It is important to read current magazines to see how competitors market their products.|
b. Good marketing requires keeping current with modern technology and best practices.
|7||fad||n.||/fæd/||a practice followed enthusiastically for a short time; a craze||a. The mini dress was a fad once thought to be finished, but now it is r» aking a comeback.|
b. Classic tastes may seem boring but they have proven to resist fads.
|8||inspire||v.||/ɪnˈspaɪər/||to spur on; to stimulate imagination or emotion||a. The heart-wrenching video about world hunger inspired Kristen to get involved in food security issues.|
b. His painting style was inspired by the works of the Old Masters.
|9||market||v., n.||/ˈmɑr kɪt/||the course of buying and selling a product; n. the demand for a product||a. When Omar first began making his chutneys, he marketed them door-to-door to gourmet shops.|
b. The market for brightly colored clothing was brisk last year, but moving sluggishly this year.
|10||persuade||v.||/pərˈsweɪd/||to move by argument or logic||a. Juan, with his charming personality, eventually persuaded the pharmacist to stock samples of the new medicine.|
b. No amount of marketing could persuade Doris to give up her old, but reliable, laundry soap.
|11||productive||adj.||/prəˈdʌk tɪv/||constructive; high yield||a. The unproductive sales meeting brought many staff complaints. |
b. Alonzo is excited about his productive sales territory.
|12||satisfy||v.||/ˈsæt ɪsˌfaɪ/||to make happy||a. Henri was perfectly satisfied with his new fishing rod and recommended the brand to many friends.|
b. If you don’t know what kind of gift will satisfy your friend, think about giving a gift certificate instead.