Lesson 2 – Marketing

Lesson 2 – Marketing

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No.Word IPASoundMeaningExample
1attractv./əˈtrækt/ to draw by appeala. The display attracted a number of people at the convention.
b. The new advertising attracts the wrong kind of customer into the store.
2comparev./kəmˈpɛər/ to examine similarities and differencesa. Once the customer compared the two products, her choice was easy.
b. The price for this brand is high compared to the other brands on the market.
3competev./kəmˈpit/ to strive against a rivala. With only one store in the area, it is difficult for Hector’s business to compete with large chains.
b. We competed against three other agencies to get this contract.
4consumev./kənˈsum/ to absorb; to use upa. The business plans consumed all of Fritz’s attention this fall.
b. Chen consumes more than his share of computer time.
5convincev./kənˈvɪns/ to bring to believe by argument; to persuadea. The salesman convinced his customer to buy his entire inventory of pens.
b. Before a business can convince customers that it provides a quality product, it must convince its marketing staff.
6currentadj./ˈkɜr ənt/ happening or existing at the present time; adv., to be on top of thingsa. It is important to read current magazines to see how competitors market their products.
b. Good marketing requires keeping current with modern technology and best practices.
7fadn./fæd/ a practice followed enthusiastically for a short time; a crazea. The mini dress was a fad once thought to be finished, but now it is r» aking a comeback.
b. Classic tastes may seem boring but they have proven to resist fads.
8inspirev./ɪnˈspaɪər/ to spur on; to stimulate imagination or emotiona. The heart-wrenching video about world hunger inspired Kristen to get involved in food security issues.
b. His painting style was inspired by the works of the Old Masters.
9marketv., n./ˈmɑr kɪt/ the course of buying and selling a product; n. the demand for a producta. When Omar first began making his chutneys, he marketed them door-to-door to gourmet shops.
b. The market for brightly colored clothing was brisk last year, but moving sluggishly this year.
10persuadev./pərˈsweɪd/ to move by argument or logica. Juan, with his charming personality, eventually persuaded the pharmacist to stock samples of the new medicine.
b. No amount of marketing could persuade Doris to give up her old, but reliable, laundry soap.
11productiveadj./prəˈdʌk tɪv/ constructive; high yielda. The unproductive sales meeting brought many staff complaints.
b. Alonzo is excited about his productive sales territory.
12satisfyv./ˈsæt ɪsˌfaɪ/ to make happya. Henri was perfectly satisfied with his new fishing rod and recommended the brand to many friends.
b. If you don’t know what kind of gift will satisfy your friend, think about giving a gift certificate instead.